Inclusion ASBL

Early on the role was normal. The problem became visible over time: departments wanted things published that the communications team would not have released as written. Wording had to be rewritten before anything could go out.

The cause was usually a lack of coordination in-house rather than any disagreement about the message. It also cost time. Reworking a colleague’s draft takes longer than being given the facts and writing it yourself, and there were our own tasks waiting behind theirs.

Colleagues served

Around 10

Root cause

Internal coordination

When the head of communications resigned, the internship was no longer compliant with school requirements. The straightforward outcome was to leave early.

I put the case to both sides instead: that I was able to cover the remaining month, and that ending the placement would leave the organisation without a communications function. Both agreed.

Parties

ISFSC and Inclusion

Remaining

About one month

Before she left, my mentor and I had planned to overhaul the brand identity, which had aged. The workload meant we never started it.

Once she was gone I wrote a single document that did both jobs: the brand rules that had only ever existed in her head, and instructions for producing content without a designer. What went in it came from what I had seen of the organisation, its tone, and what a non-specialist would need.

Origin

Planned rebrand, never started

Scope

Brand rules + production

Every design decision is stated rather than left implicit: which two typefaces and why, what each brand colour is for, how to keep a layout legible. Where a rule could be misapplied, it is written down.

The AI section follows the same logic. It covers using AI for first drafts, with the caveat that it is fast at structure and unreliable on specifics like dates and names. A guide that teaches someone to draft with AI but not to check the output causes more problems than it prevents.

Format

Canva templates

Reader

Non-specialist

It was used. The section on the fundamental design choices was adopted, along with some of the AI prompts. The visual templates were less so, because even with a template, producing a post is work somebody has to own.

After I left there was a period with nobody on communications, which is when the kit was most useful. My mentor returned for a few weeks to cover while they hired. I do not know how they handle it now.

Adopted

Design choices, prompts

Not adopted

Visual templates

After

Used during the gap